Whether it is for marketing or research purposes, businesses need to keep track of their data. This allows them to identify trends and patterns that may help them grow their business. This is especially important when it comes to online marketing. By knowing what their audience is searching for, companies can provide the most relevant information to help them succeed. Earlier this year, the Hong Kong and Chinese governments signed a memorandum of understanding to facilitate data transfers between the two regions. The deal is expected to boost Hong Kong’s role as a global data hub and lower the compliance costs of businesses. Former chief executive Leung Chun-ying described the memorandum as an “achievement” and a “breakthrough” that will balance cybersecurity and the need for cross-border exchanges. While there is some talk about modernising data protection laws in Hong Kong, for the time being it remains crucial for businesses to understand their obligations under the existing framework. Our Data Privacy practice leader Padraig Walsh explains that the interpretation of key principles may differ from those in other jurisdictions, which is why it is essential to understand the local legal context in which data is transferred and processed. Personal data is defined in the PDPO as information relating directly or indirectly to an identified or identifiable individual, and which can be used to identify the person if it is combined with other data. It must also be in a form that is practicable for the person to be identified. This definition is in line with that of other legislative regimes, such as the PIPL that applies in mainland China and the GDPR that governs the European Economic Area. The PDPO requires that personal data is collected for a lawful purpose, and that the collection is not excessive in relation to that purpose. It must also be kept securely, and not disclosed to any unauthorised individuals or organisations. Furthermore, the PDPO states that the data user is liable for its agents’ or contractors’ breach of the PDPO. Choosing a trusted and reliable data hk provider is critical to the success of your online business. A good data hk provider will offer high-quality and accurate data that can help you make informed decisions about your website and its performance. They will also offer a variety of valuable tools that can help you improve your site and increase its traffic. In addition, they will offer a variety of different types of data that can help you target your audience effectively. This will allow you to make more informed marketing decisions and increase your conversion rate. This will help your business grow and thrive.